There are few industries out there with as much potential to

develop loyal, die-hard customers as beauty and cosmetics. Beauty

products are a staple in bathroom cabinets around the world; whether

a person is going for an “I woke up like this” look or the avant

garde “makeup is art you wear on your face” feel, just about every

woman (not to mention tons of men!) use beauty products on the daily.

Which means if you own a beauty or cosmetics line, the potential for

some serious business is there. But it also means if you want to grab

that business and take it for yourself, you’re going to need to find

a way to break through the clutter, jump off the shelf at Sephora,

and tell your ideal customer “THIS is the lipstick for you!” And

the best way to do that is your packaging.

Your packaging is the first thing the beauty die-hards you want to

turn into customers are going to see. If your packaging grabs their

attention and speaks to what they’re looking for, they’re likely to

take your product home and give it a try. If not? It’s likely to

gather dust on the shelf.

But how, exactly, do you design the kind of packaging that makes your

ideal customer scream “I need that blush yesterday?” Never fear,

99designs is here with all the information you need to design

packaging that stands out on the shelf and gets your product into

your customer’s bag (and, eventually, on their face).

Just as important as your customer’s identity is your identity. What

’s your branding? Are you dark and edgy (like Urban Decay)? Simple

and classic (like Bobbi Brown)? Luxurious (like Dior)? Accessible

(like Wet n Wild)? Who you are as a brand—and the personality you

want to portray to your customers—is going to determine what design

elements you use in your packaging.

Define how your ideal customers are buying your product
You’ll also want to consider how you’re going to sell your

products. Are you selling online or in store? In small boutiques or

in large retailers? Your design strategy might change depending on

where you’re shelling your goods.

Create a mood board for your brand
A great thing to do before you start designing is to create a mood

board for your brand. Pull together images, colors, advertisements

and whatever else you feel embodies your brand personality; these

will act as inspiration as you go through the design process.

Let cosmetics packaging trends inspire you If you need a little

inspiration for your packaging design there’s no better place to

start than looking at the latest cosmetics packaging trends. Once you

know what’s currently trending, you can create packaging that caters

to what’s important to your customers right now and that speaks to

them in the right way.

Remember that you want to pick a look that’s both modern and on

trend, but also timeless and universally appealing, so your packaging

design looks up-to-date for as long as possible.

Makeup containers

expand to a range of jars, bottles, pots, tubes, pens,

compacts and liquid dispensing solutions. Each container offers a

different design and solution; however, in the world of ‘cosmetic

containers’, each product sits under the skincare, hair and beauty

categories. This article will explore the different types of cosmetic

containers available in the packaging industry. Raepak offers an

extensive range of distinctive packaging products that enable us to

explore innovations and keep an eye on exciting designs that are

beneficial to the current market cycle.

Cosmetic Jar Containers

Lipstick containers
in the form of jars are perfect for skin

care and beauty products. Jars can contain gels, creams, lotions and

deep skin cleansing products. Most jar containers come with a shive

(a flat plastic shelf that fits inside the jar) used to keep the

contents free from foreign debris (dust & germs). Moreover, jars are

designed with airtight lids, which keep the contents fresh and ready

for future use.

Bottle containers can be produced as an airless recyclable container

or a high-end luxury acrylic bottle. Acrylic bottles look fantastic

with a matching jar and can store nourishing body lotions or face

creams. PP airless bottles can also store creams and lotions.

However, they are cheaper to produce and lighter in raw plastic

material. Acrylic airless bottles are seen as a hybrid between both

full acrylic and pp airless containers.

Lip gloss containers in the form of pots can be

funky, stylish, trendy or sophisticated. Small pots for cosmetic

packaging tend to be perfect for eye serums, aromatherapy oils, lip

balm, hand creams or hair products. Moreover, small plastic pots tend

to be made with a wide range of different plastic types;

PMMA/PETG/PP/AS & ABS. Using these plastic combinations helps with

the shape and aesthetics of the final jar design.

Cosmetic tube packaging containers come in different shapes, colours,

materials and profiles. Cosmetic tubes are manufactured from high-

quality materials, including AS, ABS, PETG, and PCTG. Each item is

designed to work with makeup for the beauty & cosmetics industry.

Furthermore, mascara containers are

manufactured to have an excellent quality finish and be competitively


Cosmetic pen containers come in a beautiful range of styles and

design. Each pen gives off a trendy vibe, is easy to use and fits

perfectly into any purse or handbag. Cosmetic pen packaging is

manufactured from high-quality materials and can be used for eyebrow,

lip gloss, concealer, highlighters or liquid blushers.

Compact containers are manufactured to be used with beauty and makeup

products. Makeup powder is available in a vast range of colour

palettes, and it helps give the wearer a look they desire. Compacts

can be produced in a range of different styles included; square,

round, rectangle and bespoke finishes.

Cosmetic liquid dispensing containers come in different shapes,

colours, materials and profiles. Furthermore, they can work well with

other eyeshadow containers to offer brands a set of makeup

and beauty products – offering a collection of different makeup and

beauty product solutions that can help target a wider audience. 

Around one-fifth of the cosmetics market is made up of skincare

products. With £920 million made from sales in 2018, non-medicated

face care products (like moisturisers and exfoliators) were the best

selling skincare cosmetics. Haircare and colour cosmetics also make

up 18% and 16% of the market.

Home is where the heart is, sure — but it's also where we live

our beauty lives. So, we teamed up with the editors at AD to bring

you tons of great design tips, trends, and tricks for making over

your bathrooms, showers, and vanities. For more like this, click


We've seen the overflowing shelfies and packed skin-care fridges,

and we know firsthand how hard it can be to find the best makeup

organizers to streamline your vanity. Limited space and a never-

ending stream of exciting new product launches mean that our makeup

and skin-care collections tend to grow much faster than the space we

have to store it all. But your countertop no longer has to be a sea

of beauty supplies and brushes, because we have the perfect


Until the day when we all have Huda Kattan's glamorous bathroom

set-up, we're opting for makeup organizers. These beauty

organizers can help sort the many (many, many) products into

efficient storage spaces that also happen to be easy on the eyes.

The best news? Limited drawer space isn't even an issue since

these gorgeous designs were made to be displayed. Not only do they

provide optimal storage for your foundations, eye shadow palettes,

lip products, and makeup brushes, but they're way more sanitary

than throwing everything into a canvas bag and hoping nothing leaks.

Next time you get that organizational itch, or are overcome by a

Marie Kondo-inspired need to tidy, turn to one (or a few) of these

storage solutions for your beloved beauty products.

We've rounded up the best makeup organizers, including spa-

like bamboo boxes, old-school Caboodles kits, clear plastic drawers,

and more. There's something for every budget, every design taste,

and every size bathroom. So go ahead — take the first step toward

decluttering your vanity. Your beauty routine (and your countertop)

will thank you.

Climate change is hard to deny when we see how much change has

happened in the time we’ve been practicing social distancing due to

the COVID-19 pandemic. Last month, the carbon dioxide levels in New

York City were 50% lower than they were in March 2019.

Environmentalists are also tracking the air pollution above Wuhan

province in China; it went down significantly for two months while

everyone was in isolation and is now creeping back up.  

While we wrestle with these challenging times, many are starting

to see what the human impact on our planet really looks like. 

You’ve likely heard the statistic that less than 11% of plastic

is actually recycled properly in Canada. But did you also know that

every year in the U.S.A., according to the Environmental Protection

Agency, over two billion razors and refill blades are sent to

landfill? Even worse, that stat is actually from a 1988 report, and

that number has likely gone up exponentially since then. If you do

math and consider that we have similar spending habits to our

neighbours to the south, Canada has about 10% the amount of people as

the U.S., so it would track that we throw away about 200 million

disposable razors each year, at minimum. 

The above data notwithstanding, Canadian stats on how much

plastic waste actually comes from the beauty and self-care sector are

very elusive. Unless brands release their numbers on products sold,

it’s hard to estimate the actual amount of plastic that ends up in

landfills. Nonetheless, it’s safe to assume a lot of plastic gets

thrown out because of our Sephora sprees. 

So what does all the doom and gloom have to do with you and your

beauty and personal care habits? Well, there are a few ways to make

sure that you’re doing the most you can when it comes to not adding

to our already massive recycling problem. “One of the best ways to

make sure that change happens is to make the companies understand

that you really care about this issue,” says Vito Buonsante,

plastics program manager at Environmental Defence Canada. “People

can only do so much. It’s not really their responsibility to control

the waste; it’s more on the company.” 

Buonsante recommends that we take a look at what we’re

purchasing and start giving our money to brands that offer recycling

programs or that use more easily recycled materials, like glass and

tin, as opposed to plastic. If it’s absolutely necessary to buy

plastic, check that the container has a 1 or 2 plastic rating, which

can be found on bottles inside the recycle symbol. Those numbers are

the most desirable for recycling programs (the system ranks up to a

7). “The problem with packaging in the beauty industry is that it is

often made of mixed materials, therefore it becomes pretty difficult

to recycle,” says Buonsante. In short, try not to buy cosmetic

products with a plastic rating of 3 or higher. 

Strongly expressing your environmental concerns to your member of

parliament and local city councillor is also helpful, says Buonsante,

as is signing plastics-focused petitions and supporting environmental

charities (like the Canadian Parks and Wilderness Society, Ecotrust

Canada or any local conservancy groups) so they can continue to help

push things forward. 

And now, while we’re taking social distancing measures very

seriously, perhaps we can also help curb our plastic waste anxiety

(because really, we don’t need another thing to fret about) by

looking into the following ways to make our beauty routine a little

more environmentally friendly. 

  • Created: 28-10-21
  • Last Login: 28-10-21

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